The Top 21 Most Loved Brands in Europe

Apple is the most loved brand in Europe, according a report fromsocial media analysis firm NetBase. Advertisement It was followed by another technology brand, Google. However consumer goods brands ranging from Tesco to Chanel dominated 23 of the 50 top spots.

Apple is the most loved brand in Europe, according a report from social media analysis firm NetBase.

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It was followed by another technology brand, Google. However consumer goods brands ranging from Tesco to Chanel dominated 23 of the 50 top spots.

Netbase examined data from 6.5 million social media posts from 50 countries over the past year to find out which companies were most closely associated with expressions of love.

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Chanel is one of many high-end fashion brands in the top 21. REUTERS/Benoit Tessier

Social media posts about brands which contained words like "adorable," "gorgeous," "outstanding," "fantastic,"and "perfect," were picked up by software.

The analysis discounted sarcastic posts, as well as those where the expression of love was not directed towards the brand in question. From this, Netbase ranked the 50 most loved brands in Europe. 

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We have listed the top 21 below. Alongside the brand's ranking is the number of expressions of love towards it, made on non-promoted social media posts, according to the report.

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